This keratin-infused shampoo helps restore and smooth hair, enhancing its shine and manageability with regular use. The blend of Brazilian keratin protein, coconut oil, avocado oil, and cocoa butter nourishes hair strands, strengthens and protects against breakage. It smooths the cuticle for frizz-free, soft, shiny locks. The sulfate-free formula is gentle yet effective, suitable for all hair types including processed and damaged hair.