This shampoo gently cleanses while delivering biotin, collagen, and hydrolyzed wheat protein to promote thicker, fuller-looking hair. The nutrient-rich formula supports hair's natural structure, improves texture and resilience, and provides volume that lasts over 72 hours. It is sulfate-free and paraben-free, making it suitable for daily use and all hair types that need a body boost. Combined with the conditioner, it enhances fullness and vitality from root to tip.