- Triple-Action Technology: It goes beyond simple color deposit by removing brass-inducing metals and minerals (like copper and calcium), neutralizing yellow tones with precision violet technology, and defending against future oxidation with a protective biopolymer.
- Mineral Detox: The formula uses ionic detox particles to clear up to three months of hard water buildup in a single wash.
- Non-Staining Foam: Its lightweight foam texture ensures even distribution, reducing the risk of "over-toning" or leaving purple stains on the hair and scalp.
- Hair Health: Unlike many traditional purple shampoos that can be drying, this biotech-driven formula is pH-optimized and designed to leave hair feeling soft, shiny, and hydrated.
- Scent Profile: Features a refreshing fragrance with notes of blood orange, jasmine, and sandalwood.